But, although these celebrity-designed lines are profitable in the short term, how beneficial are they to the fashion industry overall? Various design houses are now going after these celebrity brands. According to the linked article, Dolce and Gabbana, Gucci, and Viktor & Rolf have openly disproved of collections designed by Moss, Madonna, and Lohan.
Perhaps, Dolce and Gabbana forgets their recent collaboration with Madonna for the sunglasses line, MDG, but Moss and Lohan? In the world of celebrity-designed fashion, Lohan is already infamous for her designs for Ungaro that resembled a hybrid between trashy, neon-colored club wear and stripper attire. In fact, her brief time working for Ungaro is said to have sunk the fashion house even further.
These designers, however, have a second side to their campaign in bringing designer fashion back to the designers. Aside from speaking openly against celebrity brands, their upcoming ad campaigns will be depicting the craftsmanship that goes into creating clothing. Aside from the advertisement aspect, another feature in this campaign is in-store demonstrations that will display how a piece of clothing or a handbag is put together. Designing clothing and handbags is seen as an art, and it appears that these designers want to have their fashion lines viewed in that light.
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