As a small business owner, you have to be aware of your surroundings in the marketing and financial world. While this has been true for the majority of successful business owners, the last few years have been difficult because of a world economic recession. However, many fashion store owners have been seeing an increase in sales as opposed to a decrease, primarily due to the sales of wholesale handbags and other western style fashion items.
Consider the sales of a large brand like Mulberry, who reportedly took a commanding increase in its sales over the holiday season into January. According to an article from Yorkshire Post, the fashion designer showed up in the face of bad business climate:
“The group, which designs, makes and sells leather goods and accessories, enjoyed a 41 per cent sales boom in the six weeks to January 14 as the upper end of the fashion market proved resilient to the economic gloom. The Somerset-based company is likely to have benefited from strong demand from its stores in Asia and from affluent Asian tourists visiting stores in the West.”
What makes this story important for store owners who carry wholesale fashion goods is the primary item that brought consumers to stores – handbags. The article says even though slow sales had been reported in various areas, the overall growth shows that a large western style handbag selection is crucial to the success of fashion store owners.
As you prepare your store for the upcoming spring season, make sure you have a wide variety and selection of wholesale handbags for your customers. Don’t just carry a few western handbags – instead carry western handbags, children’s western handbags, hair on hide handbags and other choices for your discerning customers. This will only help with your sales in the New Year!
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