When I think about fashion, the phrase “anything goes” comes to mind. Designers are always pushing the envelope, trying to revolutionize that year’s current trends with new, fresh looks for the runway. The new looks we see at western style fashion shows are sometimes met with overwhelming positivity and are rushed to stores. On the other hand, failures can be devastating to a designer. That’s why a new handbag has me puzzled this week.
According to mUmBRELLA, Australian designer Kirrily Johnston has teamed up with Kellogg’s cereal Special K to produce a snack-specific handbag. Special K, which has been touting recent campaigns aimed at weight loss for women, is getting itself into the handbag market by having its own pocket in the new Johnston bag:
“The handbag is made with a special pocket, sized to fit a Special K snack bar. The bag is launching as part of Kirrily Johnston’s Spring/Summer collection at the Mercedes Benz Fashion Week Australia in Sydney today. Kellogg’s claims this is one of the first times the advertiser has tried an alternative use for television for a major launch. According to a press release, the snack bar pocket is ‘a visual cue to help the 96% of women who think about snacking each day to prepare for their looming snack attack.’”
Currently, the only way to get one of these $750 lipstick red handbags is by winning a Kellogg’s contest, the article says. There are only 50 of these snack pocket handbags that have been made.
What’s interesting about this matchup is the designer’s willingness to change regular handbag cues to work with a major cereal brand. Granted – the bags can only be won, the pocket really isn’t noticeable and I’m sure Johnston picked up some major cash for the deal, but couldn’t this be seen as selling out? Whatever your opinion, I wouldn’t be shocked if more handbags start adding snack pockets. What do you think?
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