It is safe to say that the handbag industry is pretty ironclad, especially with women who are obsessed with fashion. Watch any TV show or movie, read any magazine or any other piece of entertainment concerning women and you’ll most likely come across designer handbags by the hundreds. However, one question is rarely asked – which women are most obsessed with handbags over other kinds of fashion? You might be surprised by the answer.
According to an article in the Huffington Post, British women are just plain nuts about handbags. The report, courtesy of the Digital Luxury Group and Luxury Society, found that female internet users in the UK searched for handbags a lot:
“By measuring the total volume of searches by country and looking at the number of handbag searches per 1000 users, researchers have found that ladies across the pond top the list at 422 searches per 1000 users — meaning, almost half of the users were searching for purses.”
The story goes on to say that Americans aren’t lax in their searches for handbags though – with more than 300 searches per 1000 users in the United States. The next measurement taken by the groups was a determination as to which designer is the most popular all over the world:
“Topping the list is American brand Coach — quite a sensible choice. Louis Vuitton, Chanel, Gucci and Longchamp all rounded out the global top 5 list. The most searched handbag model in the world? The Hermès Birkin bag — definitely a splurge, to say the least.”
Consider the story we posted a few weeks ago about the Queen’s usage of handbags boosting a certain brand’s sales and this report is a little less surprising. Her Royal Highness seems to have some sway when it comes to the fashion world!
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