Edie Parker’s line of bespoke clutch handbags have become trendy with many celebrities such as Jessica Alba, Sofia Vergara, and Paris and Nicky Hilton because clients can customize them with their first names, initials, catchphrases, or designs of their choice. The bags have become popular with several high-end retailers, including Holts, Barneys New York, and Net-a-Porter.
All Edie Parker handbags, either ready-to-wear or custom, are crafted and decorated by hand from hand-drawn designs at a factory in Illinois. The clutches also have mirrored interiors. The handbags are well known for their meticulous craftsmanship.
Many of the Edie Parker handbags transform acrylic into a luxurious material. American designer Brett Heyman has long been interested in vintage acrylic, wicker, and magazine bags.
Over the years, Heyman eliminated from her personal collection handbags that she considered cumbersome or overly retro and was left with a collection of hard-to-find acrylic clutch handbags. This inspired her to launch a collection of petite evening clutches.
She began Edie Parker in 2010, naming the brand after her daughter. She was also inspired by famous actresses, models, and socialites Edie Beale and Edie Sedgwick. Heyman served as Gucci’s director of public relations for several years, but she does not have a formal design background.
Heyman approached many American plastic makers looking for a company to produce her handbags. She finally located a company in the Midwest that shared her vision.
Heyman says the clutches have become popular because they inspire a sense of nostalgia. Heyman believes people are attracted to retro designs because of a desire to express their individuality.
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