Handbag designers are competing with each other to capture the attention of wealthy customers. The hottest trend in luxury handbags this fall is fur.
Popular designers, including J. Mendel, Brunello Cuccinelli, Valentino, Burberry, Fendi, Marchesa, Donna Karan, Marni, and Derek Lam have introduced fall collections featuring fur-lined handbags.
Fashion designers are trying to appeal to wealthy consumers who believe the financial crisis is behind them. The industry is creating more high-end products and remaking their brands to appeal to wealthier customers. They are often finding that their most expensive products are the first ones to sell out.
The new designs incorporate fur and other rare materials, including crocodile, handmade lace, and animal pelts. Some of the fashion designers are also using fur in their dresses and coats.
Many designers have become interested in fur at the same time because they all monitor cultural trends and consumer patterns when creating their collections. They were also inspired by the particularly cold winter when they were designing their Fall 2014 collections.
The handbag designers are trying to compete with each other and stand out, so many pursue unconventional ideas. Even some designers who are anti-fur, such as Stella McCartney, use faux fur in their handbags.
Some retailers refuse to sell fur handbags in their stores due to negative attitudes toward its use in fashion. Designers will therefore have to market their handbags directly to consumers, which most of them do already. Some of the handbags are produced only for special order, not to be sold in stores. Even if fur handbags are not widely available in stores this fall, they are still expected to become a popular trend.
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