If you’re new to online retail and are just getting started setting up your e-commerce site – or even if you’ve had a site online but would like to do online selling better, then you’ll need to look more closely at the elements that could be helping or harming your goals.
Your retail site connects shoppers with your products. Think of it like the main floor in a brick and mortar store, you need to have the best products and the most eye-catching layouts if you want to encourage sales.
Think about things like trends, relevance, convenience and splurges. Focusing on each of these actions is a great way to encourage shoppers to buy products they need.
Is Your Page Design Up to Par?
Older websites in need of updating can be easily recognized by consumers. Even if they don’t know about the backend mechanics of building the site, the fact that the sites they are using most look sleeker and work faster, is important. Poor sites lead to abandonment rates. People become accustomed to things that work well. Having an outdated page design and layout no longer cuts it. There are many tools available today to assist with building sites as well as popular themes to take care of a lot of the heavy lifting.
UX is Everything
Not just a good design, but also how users are able to navigate through the site and how easily they can find what they are looking for is important. User experience (UX) is a critical element for websites today. Take the time to go through each page – from product pages and descriptions to help and contact us pages. they should also make it easy for shoppers to find what they need, and fast.
Don’t Forget About Image Search
Most retailers focus so heavily on product descriptions and sales that they forget how important images can be. Not only on the site, because the better a product looks, the more likely someone will want to buy it, but also because Google search results are becoming a very important factor in how online shoppers are finding what they want to purchase instead of using the traditional search results page. As this method for searching for products becomes more and more common, it will be of key importance to optimize and SEO images just the same as you would other content on your pages.
At Best Handbag Wholesale, we understand that running a successful e-commerce site takes work. We make it easier to keep your inventory stocked up and leave room for profits. We take pride in offering rock-bottom prices for designer-quality products and customer service that can’t be beat. See for yourself! Shop today!
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