The spring season is one that’s celebrated by many because it signifies renewed life, new opportunities, growth and – fun fashion. From light and airy fabrics to pastels and short sleeved tops – the spring season has something everyone enjoys in their wardrobe.
This spring, predictions are calling for a strong season for retailers fueled by a desire to buy new dresses and purchase jewelry and accessories as Mother’s Day gifts.
One recent study found that consumers are spending time researching important purchases for the spring months. This means it’s important for retailers to present the best possible product both on the sales floor and online to help guide a buyer’s decision to purchase.
What Customers Want
Knowing what customers want is a large part of helping to increase sales. Since the spring months are all about updating the wardrobe with new fun accessories, colors and event dresses, then it’s important that these be the promotions you push, the front page items that you advertise and that your marketing team do well describing why your offerings are the most beneficial.
Pay close attention to what customers are saying online in their reviews as well as they are holding even more weight in the buyer journey today.
Focus on E-Commerce
Since traffic to websites is higher in the spring months, it’s important for retailers to freshen up and improve their e-commerce sites.
An economic forecast from Kiplinger on retail sales and consumer spending predicts this will be another banner year for e-commerce sales as it grows 15 percent and in-store sales will see the best percentage in sales than it has in 4 years.
Across the country shoppers are preparing for important events like prom, wedding season, graduation parties and are searching for that perfect dress or accessory to complete their outfit. When they make it to your online store, help them find that item and ensure they can check out with ease.
At Best Handbag Wholesale we understand that retail can be a tough game, especially when it comes to women’s fashion. We strive to offer the very finest in women’s handbags and other stylish accessories at low wholesale prices to leave you room for profits while keeping your customers happy.
Is your store ready for spring? Shop our wholesale inventory and new arrivals today!
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