It’s no surprise when it comes to retail and e-commerce, that customers command the market. The trends and desires they gravitate towards are what dictate future moves and new service offerings.
Today’s shopper is more than just savvy. They’re using their mobile devices to comparison shop, make purchases while standing in a retail location and even sharing their shopping experiences with others online.
Finding a Competitive Advantage in Retail
One of the newest shifts in the market changing how customers receive products is in unique delivery options being introduced.
In retail particularly, the need to deliver optimal customer experiences at each visit has never been more important. With competition increasing between big box retailers and smaller start-ups, finding a competitive edge is key.
Millennial shoppers have also admitted to shopping brands they align best with – regardless of price or size of the business. For this reason, it’s important that retailer’s pay attention to how well they’re aligning. Do their core values match up? Are they offering customers the convenience they’ve come to expect for both their product and purchase journey?
New Delivery Options
Some of the newest delivery methods being implemented by retailers include same day pick-up options, order online pick-up in-store, and even delivery during off hours or directly to your trunk.
The goal with all of these options is to shorten the timeframe between a product purchase and getting it into the consumer’s hands.
For retailers, that means partnering with distributors, keeping tabs on the latest technologies and innovations available for customers and striving to be the competitive differentiator in their specific market.
Competing as the Small Shop
While you may think it’s impossible to compete with the likes of Amazon and a full fleet of delivery services promising fast delivery, there are ways you can innovate even as a small local retailer that will allow consumers to appreciate your brand and become loyal to your offerings.
Find ways to deliver personalized care to customers throughout the entire customer journey and extract data on your customers purchasing habits to create offerings that cater to their needs.
At Best Handbag Wholesale we understand that retail is a tough landscape to navigate. We also know that getting quality wholesale products at low prices leaves room for important profit. Shop our selection of Western inspired Women’s fashions and accessories.
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