Success in the retail landscape can look different for a number of reasons. From smaller operating expenses, to large big box companies – understanding what your target market requires and needs should be the main focus. If you’re an e-commerce provider selling online – a small Etsy shop or .com, there are some changes to online search that you can no longer ignore.
Understanding Search Queries
As the digital landscape evolves and online search becomes the go-to source for consumer inquires, it’s become increasingly important for retailers to stay abreast of the latest trends and tech innovations. For example, the way consumers search for goods and services is changing. What was once a search for one keyword has now become a search for long tail phrases and often times even a voice to text dictation into a mobile browser.
Naturally, a consumer using their voice to pose a question into the search bar will ask for something different than they once did when looking for a handbag for example. It’s up to retailers to take this shift into consideration as they plan their marketing and search engine optimization strategies, and more importantly, to keep customers happy and engaged with their brand.
Predicting Customer Intent
Just as new search trends are changing how products are discovered and likely purchased, there has also been a shift today in customer intent. Understanding if your potential customers are using search just to price compare or do research or if there is an opportunity to change them into a sale, is critical information to understand.
Armed with this data, marketers can set-up campaigns, use retargeting and find peak time periods to run certain ads.
At Best Handbag Wholesale we understand that making a profit is important. Our low cost wholesale western fashions offer a quality selection that will keep your inventory fresh and in-demand. Shop now for the best in wholesale footwear, jewelry, handbags, accessories, hats – and more.
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