The upcoming holiday season is upon us. While it might be difficult to start thinking about holiday jingles and snowy weather, as a retailer staying a step ahead of the market is the best way to grow sales.
Planning in advance of the holiday season will leave time to create promotions, send out offers and design campaigns that drive shoppers to your retail location to shop.
Here are some tips for increasing sales for the 2018-2019 holiday shopping season.
Plan Longer than Usual Promotions
It seems each year that holiday shopping is happening earlier and earlier. Promotions for winter holidays began as early as July this year. What was once a dedicated week or so for consumers to buy gifts has now become a deal saving month or more of advance shopping trips looking for the best deals on the hottest items of the season. For the upcoming holiday season think about running promotions starting as soon as now. You may also want to consider hosting sales and events for longer than usual to attract more potential buyers into your doors.
Get Shoppers to Come Back to Your Physical Location
Most shopping these days happens online. It’s quick, convenient and often times has an array of deals and comparison shopping benefits that keep shoppers from leaving the comforts of their homes to complete purchases. While this is good news for e-commerce retailers, for those with a physical store location, getting shoppers back into the store may be challenging. Consider offering additional rewards and incentives to shoppers for leaving their houses. Giveaways, additional coupon savings, and in-store specials can be just what you need to improve your bottom line this upcoming holiday season.
Personalization is Big
Shoppers today aren’t just looking for the best deals possible, they also want the items they want in an easy to locate way. Focus on creating personalized offerings by leveraging customer data and targeting offers based on their searches, shopping carts or past purchases. Deals catered to specific shopper needs can help increase the chances of a sale versus sending out random offers that have no significance to email recipients.
Whatever your goals for the 2018-2019 holiday shopping season, Best Handbag Wholesale delivers a stylish selection of accessories, handbags, and other women’s fashion items perfect for resale. We understand that growing a retail business can be difficult so we keep tabs on the market and offer the trendiest most in-demand inventory so you can focus on growth. Get rock-bottom prices for designer-quality products. Shop now!
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