It’s no secret. The retail space is extremely competitive. Today there are so many options when it comes to purchasing goods online that reputable retailers are tasked with distinguishing their brands in new ways.
Some of the most obvious ways include having a website that’s responsive, sleek, well designed and that includes an easy checkout process. There’s more involved though when it comes to your e-commerce site being optimal and actually appearing in the Google search results so buyers can find their way in the door to start buying.
One way to improve sales for your e-commerce site is to improve page speed. This refers to the time it takes for a page and all the images, text and components on it to load for users.
This post offers a brief look at the ways focusing on this element can give you the competitive advantage you’ve been looking for.
Gain Better SEO
In addition to most online shoppers being pressed for time, it can be almost impossible to be found at all online if your sites SEO is poor. Page speed is a ranking factor in overall SEO because having a page that loads quickly is a signal to Google to rank the site higher in organic search results.
Faster Loading Pages Leads to Happier Shoppers
Even if shoppers are finding their way to your site, if they don’t leave the experience feeling satisfied and motivated to buy from you again in the future, you’ll still be running into problems with achieving business goals. Today’s consumer is impatient. They are looking for fast, convenient options when they need to make a purchase and sitting around waiting to see if images load even more than 10 seconds after clicking on to your site is a recipe for disaster sure to send them pressing the back button and hopping out of your site.
Curb Cart Abandonment Rates
Speaking of customers who are not happy with your site. If the pages aren’t loading quickly and if the checkout process is flawed in any way you can bet you’re potential shopper will leave. The cart abandonment rates are plaguing the industry. One surefire way to combat the issue is with better page speeds.
You can test your page speed using a free online tool that tests your site and recommends what is needed to optimize further. It makes sense to do this now before we head into the busy holiday season that usually breaks records from previous years with online shoppers.
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