As a retailer, nothing is more exciting than the holiday season. It’s the time when shoppers head out in droves to comb through your inventory and buy up what you have to check people off their gift lists for the year.
According to the National Retail Federation, this will be an especially important year for retailers as shoppers have said they plan to spend up to 4% more this year. That’s a big hike from the years prior with economic uncertainty keeping some shoppers from hitting the stores altogether.
With this added opportunity to grow sales, it can be difficult to pinpoint exactly what you should do as a retailer to stand out from the crowd.
If you’re not online, or even if you are, that’s where you want to start.
With shoppers hopping online to avoid the cold and long lines at stores, and with people comparison shopping from their mobile devices while in a store, it’s more important than ever that your e-commerce site is ready for the busy few weeks to come.
The study by NRF found that 55 percent of shoppers will be heading online to do their shopping this year and many wanting to buy online but pick up in the store instead of waiting for shipping. That not only means getting your online experience up to par but also ensuring in-store promotions are good enough to bring in other shoppers.
Here are the top 3 things you need to do to be ready for the holiday shopping rush.
1. Get Your Infrastructure Ready
Don’t wait until your website crashes, registers stop working or you realize you need extra staff to do something. Prepare in advance by testing your infrastructure, ensuring you have the bandwidth needed for spikes in traffic and overstaff until you can assess how the day will pan out.
2. Clean Up Web Pages
If you don’t usually go through a clean up your web pages you may have out of stock items, erroneous pricing or outdated text on the page that could turn off shoppers, or worse, frustrate them. Nothing’s worse than leaving customers will ill feelings when it’s time for them to open their wallets. While you’re at it, invest in some web search assistance to get your site more prevalent in search results.
3. Don’t Underestimate the Power of a Good Deal
If there’s one thing shoppers are looking for right now, it’s a deal. Knowing they can cut down on some of the spendings they’ll have to do on the gifts for the season whether through free shipping, special promotions or earning gift cards, these incentives can go a long way in winning over the competition.
At Best Handbag Wholesale we understand that the retail business is fiercely competitive. That’s why we strive to offer you the best tips to stay ahead and low price, quality wholesale items that are sure to keep customers coming back for more.
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