A luxury handbag is simply a purse designed by a high-end designer brand. In this case, brand Mulberry saw significant gains last year, with a 100 percent increase in sales. One way they’ve kept ahead of the competition is through naming bags after celebrities. In particular, the “It” handbag by Mulberry is the Alexa bag, named after model and television personality Alexa Chung. The brand, additionally, had several celebrity endorsements over the past year. While the Alexa bag has a basic leopard print and slouch style, Mulberry debuted similar styles at this year’s fashion week, including bold and bright colored animal print handbags.
How important of an accessory is a handbag? This article found that, in the UK, the average spending for a woman on handbags is £4000, which comes out to $6117 USD, yearly. This average woman also owns 17 handbags. But, while this may seem like a large sum of money for an accessory, some celebrities like Victoria “Posh Spice” Beckham own enough Hermes Birkin bags to be worth £1 million. A handbag is considered as much of a part of an outfit as pants, a shirt, or jewelry, and, as a result, the average woman has many options to choose from to go with various looks.
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