The world of high end wholesale handbags and fashion accessories is more complex than a lot of people think. Getting the concept of a bag into the hands of the world’s biggest movie star is a process that can take a very long time. Fashion addicts (like our blog readers) may overlook this timeline, what with the amount of information delineated about fashion in social media and blogs making it look like western style handbags just show up on celebrity arms all over the red carpet.
Fashion designers are becoming savvier with how social technology can help them create and also share the handbag process with fashion fans. Thread NY has a story this week about how Donna Karen New York is working with a few heavy hitting handbag bloggers to create exclusive styles for DKNY’s fall fashion line. They actually got in touch in an adversarial way:
“The bloggers, Tina Craig and Kelly Cook, write for the popular Bag Snob blog, and apparently developed an interesting rapport with DKNY’s popular tweeter, DKNY PR Girl (@DKNY) in a way one might not expect: The Bag Snob gals denounced a popular DKNY style by calling it “a sea creature,” and DKNY PR Girl defended the bag both over Twitter and in sending an actual version of the bag for Bag Snob to review. The bloggers agreed that the bag looked completely different in person, and a friendship forged in social media was born.”
The Bag Snob collection has five styles – the Tote, the Travel, the Treasure, the Trendy and the Clutch, all of which follow the tenets of the bloggers’ fashion rules. These feature a few different takes on these classic styles, as referenced in the article:
“[The bags come] in color-block and leopard-print styles, structured-silhouette designs, with some cobalt sequin detailing on the clutch.”
Don’t think that DKNY is simply going to release these special bags in a normal way. Although you may be able to get the bag in stores this October, Donna Karen’s Facebook fans can reserve their bags starting in June.
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