If you’re a retailer who also offers sells your goods via an ecommerce, then you’re probably aware of what a large revenue potential there is online. Thanks to mobile devices and the Internet, people located across the world can shop your location and purchase goods if you allow it. Even if you sell solely online, […]

If you work with customers, especially online, then you’ve likely heard of chatbots. These applications mimic the help that a human can provide in a more efficient and cost effective way. Call centers and customer care have used the technology for years to help with everything from password changes to scheduling appointments and performing balance […]

In most parts of the U.S., spring weather is quickly making its way in. Most of the population living in these areas are eager to get back outdoors and tired of the cold and snow. In New England in particular, this winter brought a deep freeze unlike any cold in recent years. Along with warmer […]

Showing customers love is something businesses have heard about time and time again. Without their customers, most companies would not exist. As this focus on improving relationships and experiences increases, it’s also one that online retailers must take special care of. Since business is being done “virtually,” gaining trust and repeat customers takes employing special […]

For anyone who doesn’t live in the west or spend their time on farmland, boots are a fashion accessory more than a tool for navigating difficult terrain. Nonetheless, these western-style footwear items continue to be a staple in winter wardrobes across the map. While it’s too warm to wear boots in some regions during the […]

Each season brings with it new fashions that everyone from designers to teens are paying attention to. While some wardrobe pieces are timeless and smoothly move through any season (think classic black handbag) there are trends that are new, fun and inventive to try. Typically hints from fashion runways and designers become the focal point […]

Winning in the retail business is tough. In addition to stiff competition and more demanding consumers, there are now more platforms and ways to sell goods than ever before. So businesses are no longer just vying for foot traffic to walk into their store versus the competition up the road. E-Commerce Thanks to e-commerce, it’s […]

Every few years the focus shifts on different power buyers: The population of consumer’s spending money and dictating the bottom line.  While baby boomers were once the demographic to watch, that changed a few years back to focus on the millennial buyer. Today that target is moving quickly and retailers are looking at a whole […]

Customer service has always been an important factor for businesses. After all, how you treat your customers is a direct result of your success. Unhappy customers (especially in today’s socially-connected world) can easily spread the word about their experience with a company – good or bad. For this reason, a focus the customer journey and […]

As we enter the New Year, you’re likely to see an abundance of predictions and forecasts on what lies ahead for the market. While these are great indicators of what to keep focus on while planning your budget and spending in 2018, the nature of commerce today makes it hard to say which tips and […]