Success in the retail landscape can look different for a number of reasons. From smaller operating expenses, to large big box companies – understanding what your target market requires and needs should be the main focus. If you’re an e-commerce provider selling online – a small Etsy shop or .com, there are some changes to […]

It’s no surprise when it comes to retail and e-commerce, that customers command the market. The trends and desires they gravitate towards are what dictate future moves and new service offerings. Today’s shopper is more than just savvy. They’re using their mobile devices to comparison shop, make purchases while standing in a retail location and […]

Fashions and trends come and go every season – many times repeating themselves. They are inspired by everything from the runways and celebrities, to social media influencers. Regardless what part of the country you live in, there’s one thing most women do when a new season starts. Look for the latest trends and fashions to […]

Retailers are starting to experience a break from the market constraints that have lead them to poor numbers over the last several years. As consumer confidence and spending begin to increase, it’s more important than ever that retailers pay attention to the trends and deliver on shoppers needs. For smaller retailers, the market is showing […]

The spring season is one that’s celebrated by many because it signifies renewed life, new opportunities, growth and – fun fashion. From light and airy fabrics to pastels and short sleeved tops – the spring season has something everyone enjoys in their wardrobe. This spring, predictions are calling for a strong season for retailers fueled […]

From leather boots to turquoise accents, everyone’s got a bit of cowgirl and western style in them. Here are some tips to incorporate western-style accessories into your wardrobe for any season that ensures you’re still on trend while keeping your inner cowgirl honored. Tassels and Fringe If there’s one way cowgirls like to wear their […]

Anywhere you go today you’re sure to bump into social media in some capacity. Whether you’re tweeting a pic of the sunset outside of your favorite restaurant, you see someone catching up on their Facebook feed while on the train ride home from work, or if you’re being prompted to follow a company on social […]

A new season is upon us and while it means longer daylight hours and warmer weather ahead, it also means shoppers will be updating their wardrobes. As a retailer, it’s important to understand the trends and deliver goods to meet buyer needs. Now’s a great time to revive your inventory. Here’s a quick look at […]

If you work with customers, especially online, then you’ve likely heard of chatbots. These applications mimic the help that a human can provide in a more efficient and cost effective way. Call centers and customer care have used the technology for years to help with everything from password changes to scheduling appointments and performing balance […]

Showing customers love is something businesses have heard about time and time again. Without their customers, most companies would not exist. As this focus on improving relationships and experiences increases, it’s also one that online retailers must take special care of. Since business is being done “virtually,” gaining trust and repeat customers takes employing special […]